Things are busy on the branding front. Within the past month, Verizon and Google both unveiled new logos, while Google also introduced their new holding company, Alphabet. It’s good to see market leaders understanding the need to continually articulate their value and purpose.
My life is riddled with the letter G. My name, Gregg Glaviano, contains four of them. My friends sometimes affectionately call me G4 or Double-G. My company, Grafik, where I’ve worked for 26 years, has a Gotham G at the center of its logomark. Why my parents gave me an extra G at the end of my name is beyond me; I’ve had a love-hate relationship with the letter ever since.
What exactly is Alphabet? Is this a smart move by Google? Did they not practice what they preach and "google" to discover that BMW owns the URL and trademark?
10 years of designing EYA websites, and this is the best year ever.
You’d think I’d get bored or jaded, but because the tools are better, our own approach to the digital space keeps evolving, and our client totally gets it, the opportunity to create things you’re proud of just keeps expanding.
Alison and I dated for 4 years before I proposed on September 27th 2013, overlooking the city of Rome, Italy; you can say I’m a romantic at heart. When we began preparing for the big day, each of our day jobs impacted our approach. Alison (a wedding planner) naturally handled the majority of the planning and coordination, and with my design background I focused on the brand identity, printed materials, and the website.
As designers, we have all branded ourselves, others, businesses, and etc., but creating an identity for you and your best friend is a daunting task. The main issue lies with one's perfectionism and ego, which are in full swing when you want to show the world, your family, and friends what you can do.
We wanted to throw a different kind of baby shower to celebrate the arrival of Art Director Efrat’s baby girl. A live design battle between three teams—the Baby Battle Royale—judged by Efrat and her husband, Eli.
Team Onesies: Sun “the Hacker” Interactive Creative Director and Amanda “Manic” Account Manager
Team Twosies: Greg “Meticulou”s Senior Art Director and Jennifer “Unamused” Marketing Manager
Team Threesies: Gregg “Tiny Giant” Creative Director and Ali “Sweet Talker” New Business Director
Today’s Berlin is a colorful, progressive city. At the end of World War II in 1945, the bombing of Berlin had reduced much of the city to rubble; occupied and divided, it was forced to literally start from the bottom. The physical fall of the Berlin wall in 1989 broke down barriers to creativity and self-expression. The art rebellion that followed is the product of a youth culture considered “urban or low-income"; Berlin is notoriously poor compared to other German cities.
Walking through the streets of Berlin, aware of the years of struggle, I was struck by the need of this generation to fill the city with art, with beauty. You see graffiti on every corner, there is no getting away from it. Where the art is placed gives the city a sense of personal rebellious freedom. The variety of art is also remarkable, from strong, thought provoking political and self-expressionist art to historical art galleries. Art is the city of Berlin, and unlimited is the amount.
If a picture is worth a thousand words, is a video worth a million? Does that mean live streaming is even more valuable?
With all the video apps available, it’s difficult to tell which ones are worth the time (and megabytes of storage) to keep in your arsenal. Now with live streaming disrupting the way we record and watch videos on our phones, it’s become even more complicated. After playing around with the front-running livestream app, Periscope, it’s obvious that it has many possible uses ranging from the innovative to the idiotic. Can it be incorporated into most social media plans? Should it?
We are proud to share that Lance Wain has been announced as a finalist for the 2015 Washington Cornerstone Awards!
“It’s no secret that Greater Washington is home to some of the region’s most impactful companies. Moreover, they have become part of the fabric of the communities in which they reside,” says Jaime Nespor-Zawmon, President of SmartCEO Events. “These companies are economic drivers, innovators and exemplary community stewards—they are true cornerstones of their communities. For that, we honor them.”
The finalists will be celebrated at the Washington Cornerstone Awards ceremony on August 17, 2015, at the Bethesda Marriott. An expected sell-out event, more than 200 local C-level executives and guests will attend to celebrate their achievements. The event will kick off with a networking reception followed by the awards ceremony and a final toast to the local business leaders of Greater Washington.
Redesigning one of the most trafficked sites on the web is a daunting task. In 2014, ESPN.com had 22 million daily visitors, making it a traffic juggernaut. So when I saw the new design for ESPN.com last month, I have to say I was a little underwhelmed.
While visitors hoping for a unique or innovative experience will be sadly disappointed, everything doesn’t have to be revolutionary to be great. I've spent some time evaluating the new site and here are a few of my takeaways: