What makes you so special?

To stand out from the crowd, you need to focus on the right idea. The one that will inspire internal teams, fuel customer engagement, and drive brand loyalty.

HERE’S HOW WE DO IT

Grafik is the go-to branding firm for mid-sized organizations at the top of their industries. They rely on our expertise in research, strategy, positioning, messaging, creative, and marketing to help them develop authentic brand expressions and complex multichannel marketing campaigns that deliver measurable results.


Brand Strategy

Identifying your organization’s unique value

Research
Target Segmentation
Brand Architecture
Brand Definition & Positioning
Corporate Mantra

Brand Identity

  Ensuring consistency visually and verbally  

Naming
Messaging
Logo Design
Visual Identity
UX Design

Brand Marketing

Clearly communicating benefits only you can offer

Content Curation
Advertising
Web
Social
Mobile

RECENT WORK  /   VIEW ALL

RECENT BLOG POSTS  /   VIEW ALL

Logo for SmartCEO's Corner Stone Awards "Recognizing impact in your community"

Lance Wain Recognized by SmartCEO

Jennifer Parker | Events | No Comments
We are proud to share that Lance Wain has been announced as a finalist for the 2015 Washington Cornerstone Awards! Press Release “It’s no secret that Greater Washington is home...
Keeping Score on ESPN's Website Upgrades

Keeping Score on ESPN’s Website Upgrades

Sun | Brand Experience | No Comments
Redesigning one of the most trafficked sites on the web is a daunting task. In 2014, ESPN.com had 22 million daily visitors, making it a traffic juggernaut. So when I...
JK Moving Radio Driving Leads Before Moving Season

JK Moving Services Radio Spots Driving Leads Even Before The Busy Moving Season

Marchand Cox | Brand Marketing | No Comments
JK Moving Services is back on the airwaves this spring with radio spots and banner ads designed to differentiate the company and underscore its brand mantra, What Matters Most. Over...
A male texts on his phone and large text comes up on the right side like in a movie.

Reading Movies: Type that Advances the Plot

Eric | Brand Experience | No Comments
As digital communication becomes central to our lives, Hollywood has had to be increasingly more creative incorporating this passive form of communication into live action. How do you use design and...