What makes you so special?

To stand out from the crowd, you need to focus on the right idea. The one that will inspire internal teams, fuel customer engagement, and drive brand loyalty.

HERE’S HOW WE DO IT

Grafik is the go-to branding firm for mid-sized organizations at the top of their industries. They rely on our expertise in research, strategy, positioning, messaging, creative, and marketing to help them develop authentic brand expressions and complex multichannel marketing campaigns that deliver measurable results.


Brand Strategy

Identifying your organization’s unique value

Research
Target Segmentation
Brand Architecture
Brand Definition & Positioning
Corporate Mantra

Brand Identity

  Ensuring consistency visually and verbally  

Naming
Messaging
Logo Design
Visual Identity
UX Design

Brand Marketing

Clearly communicating benefits only you can offer

Content Curation
Advertising
Web
Social
Mobile

RECENT BLOG POSTS  /   VIEW ALL

Skate Don't Hate Skateboard

Building Awareness for the Matthew Shepard Foundation

Gregg | Brand Marketing | No Comments
For the past 5 years, I’ve recruited our designers here at Grafik to help promote a grass roots event I co-chair in Rehoboth Beach called “Erase Hate.” It’s a benefit...
Reflecting on Joan

Reflecting on Joan

Marchand Cox | Anything + Everything | No Comments
We recently lost a legend in entertainment—the incomparable, controversial, dazzling, smart, and witty Joan Rivers. Depending on your age and appetite, the Joan Rivers you know may be any combination...
Think you’ve developed the perfect name?

Looking for the perfect name?

Hal Swetnam | Anything + Everything | No Comments
We’ve been doing a lot of naming over the past few months—enough to keep several of us up at night. It’s a pretty tricky business, after all. It always has...
Rebranding a Startup for Market Entry

Rebranding a Startup for Market Entry

Rachael Factor | Brand Marketing | No Comments
Working with a startup is always an exciting exercise and our collaboration with Carsquare, an automobile meta-search engine, was no exception. Carsquare, like many startups, was founded in the proverbial...