What makes you so special?

To stand out from the crowd, you need to focus on the right idea. The one that will inspire internal teams, fuel customer engagement, and drive brand loyalty.


Grafik is the go-to branding firm for mid-sized organizations at the top of their industries. They rely on our expertise in research, strategy, positioning, messaging, creative, and marketing to help them develop authentic brand expressions and complex multichannel marketing campaigns that deliver measurable results.

Brand Strategy

Identifying your organization’s unique value

Target Segmentation
Brand Architecture
Brand Definition & Positioning
Corporate Mantra

Brand Identity

  Ensuring consistency visually and verbally  

Logo Design
Visual Identity
UX Design

Brand Marketing

Clearly communicating benefits only you can offer

Content Curation


Think you’ve developed the perfect name?

Looking for the perfect name?

Hal Swetnam | Anything + Everything | No Comments
We’ve been doing a lot of naming over the past few months—enough to keep several of us up at night. It’s a pretty tricky business, after all. It always has...
Rebranding a Startup for Market Entry

Rebranding a Startup for Market Entry

Rachael Factor | Brand Marketing | No Comments
Working with a startup is always an exciting exercise and our collaboration with Carsquare, an automobile meta-search engine, was no exception. Carsquare, like many startups, was founded in the proverbial...
Carsquare Launch Event Party

Launching Carsquare

Hal Swetnam | Brand Marketing | No Comments
We’re always excited to take part in a client’s brand launch, but we were especially happy to host the launch party for Carsquare last week, right in our own studio. DC-based...
An image of the NYC skyline with a patriotic tribute to the Twin Towers

Branding Loss and Hope

George Nicholas | Brand Marketing | No Comments
As brand strategists, we feel a heavy responsibility to unearth—and then communicate—the essence of a product and service. And as we go through the process, what emerges from a myriad...