What makes you so special?

To stand out from the crowd, you need to focus on the right idea. The one that will inspire internal teams, fuel customer engagement, and drive brand loyalty.

HERE’S HOW WE DO IT

Grafik is the go-to branding firm for mid-sized organizations at the top of their industries. They rely on our expertise in research, strategy, positioning, messaging, creative, and marketing to help them develop authentic brand expressions and complex multichannel marketing campaigns that deliver measurable results.


Brand Strategy

Identifying your organization’s unique value

Research
Target Segmentation
Brand Architecture
Brand Definition & Positioning
Corporate Mantra

Brand Identity

  Ensuring consistency visually and verbally  

Naming
Messaging
Logo Design
Visual Identity
UX Design

Brand Marketing

Clearly communicating benefits only you can offer

Content Curation
Advertising
Web
Social
Mobile

RECENT WORK  /   VIEW ALL

RECENT BLOG POSTS  /   VIEW ALL

An image of the NYC skyline with a patriotic tribute to the Twin Towers

Branding Loss and Hope

George Nicholas | Brand Marketing | No Comments
As brand strategists, we feel a heavy responsibility to unearth—and then communicate—the essence of a product and service. And as we go through the process, what emerges from a myriad...
Animating to Save Lives

Animating to Save Lives

George Nicholas | Branding | No Comments
After several deep dives with global power company (and Grafik client) AES, it became clear that to effectively promote safety we had to reframe the very concept of an accident....
The different interaction points consumers have with your brand.

Brand Evolution in the Era of the Enlightened Consumer

Marchand Cox | Anything + Everything | 1 Comment
Evolving a brand is not always a simple undertaking. It’s not just navigating clients through the process. Regardless of the project, brand marketers are becoming increasingly astute at understanding what...
D-Day: Photos That Tell A Story, Motor Pool

D-DAY: Photos That Tell a Story

George Nicholas | Brand Marketing | 1 Comment
My Dad hit Normandy Beach on D-Day 5. He was a mechanic and truck driver in the motor pool; if he even carried a gun he never told me. He...