What makes you so special?

To stand out from the crowd, you need to focus on the right idea. The one that will inspire internal teams, fuel customer engagement, and drive brand loyalty.

HERE’S HOW WE DO IT

Grafik is the go-to branding firm for mid-sized organizations at the top of their industries. They rely on our expertise in research, strategy, positioning, messaging, creative, and marketing to help them develop authentic brand expressions and complex multichannel marketing campaigns that deliver measurable results.


Brand Strategy

Identifying your organization’s unique value

Research
Target Segmentation
Brand Architecture
Brand Definition & Positioning
Corporate Mantra

Brand Identity

  Ensuring consistency visually and verbally  

Naming
Messaging
Logo Design
Visual Identity
UX Design

Brand Marketing

Clearly communicating benefits only you can offer

Content Curation
Advertising
Web
Social
Mobile

RECENT BLOG POSTS  /   VIEW ALL

Mikah Sellers Storyscaping With Apps

Storyscaping With Apps

Mikah Sellers | Brand Marketing | No Comments
Nike effectively incorporated storyscaping (story + value + experience) into their new app, Nike SB, allowing them to infiltrate a new market. The app allows new and experienced skateboarders to...
Why the “Buy” Button Will Change Twitter Landscape Forever

Why the “Buy” Button Will Change the Twitter Landscape Forever

Amanda Brooks | Brand Marketing | No Comments
Twitter: the real-time, 140-character social media platform misunderstood by some and overused by others, is now engaging users directly through e-commerce. Facebook and Pinterest have already done so, and now...
Mikah Sellers at the Mid-Atlantic Marketing Summit discussing Tumblr

Visual Content: Part 2—​Tumblr

Mikah Sellers | Brand Marketing | No Comments
Mikah Sellers shares how we as marketers can best position content to reach Tumblr’s younger, more affluent users. Hear his thoughts below:
Mikah Sellers Visual Content: Part 1—History of Storytelling

Visual Content: Part 1—History of Storytelling

Mikah Sellers | Brand Marketing | No Comments
Mikah Sellers begins his Mid-Atlantic Marketing Conference talk with how the history of storytelling impacts the content we create for today’s social media. Check it out below: