Japan Earthquake, Parenting Advice, And Zodiac Signs: Most Popular Facebook Content

Posted by | November 30, 2011 | Brand Experience, News | No Comments

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Yesterday, Facebook + Media released the list of Most Shared Articles on Facebook in 2011. As a sucker for “top” and “most” lists and the like, I look forward to the last quarter of the year, when they start popping up left and right on any topic you can possibly think of, because they are somewhat descriptive of the past year. Much longer than other year-ending rundowns, this list surprisingly had a really good mix—funny and serious, informative and seemingly useless, print and multimedia. This list left me almost in tears (of both laughter and sadness), but most of all, it has left me a bit confused. Its wide variety of subject matter and type of content makes me wonder about what all this means.

With online video and multimedia consumption emerging, only 11 of the 40 stories are videos or have a video component, and only four are primarily based on photos or have an interactive feature. With 44% (and growing) of Facebook users accessing the social networking site via mobile, does this mean that multimedia content has yet to be better utilized for mobile consumption despite Facebook’s recent push for mobile? Or do text-only articles show no signs weakening? My bet is on the first rather than the latter.

I also noticed that reputable news sites such as CNN.com, NYTimes.com, WashingtonPost.com and Yahoo! News dominate as the most popular sources. As someone from a journalism background, it makes me feel all warm and fuzzy inside that the online community still primarily refers to the respected and esteemed news outlets for content—at least I’d like to believe that. Much of the sharing could be better attributed to Open Graph apps which has increased Yahoo! News’ traffic by 600% and garnered the WaPo more than 3.5 million users via the Social Reader app based on early statistics.

With this in mind, the majority of the articles are content primarily originating from, or touching issues directly affecting, the U.S. despite 75% of Facebook users living outside the United States. With topics ranging from Steve Jobs, job hunting, laughing babies, the U.S. deficit and Japan tsunami, this list is indeed indicative of this past year. It would be really interesting to see analytics and demographics on who shared what. Check out the list and let me know what you think.


Most Shared Articles on Facebook in 2011

1. Satellite Photos of Japan, Before and After the Quake and Tsunami (New York Times)

2. What teachers really want to tell parents (CNN)

3. No, your zodiac sign hasn’t changed (CNN)

4. Parents, don’t dress your girls like tramps (CNN)

5. Father Daughter Dance Medley (Yahoo)

6. At funeral, dog mourns the death of Navy SEAL killed in Afghanistan (Yahoo)

7. You’ll freak when you see the new Facebook (CNN)

8. Dog in Japan stays by the side of ailing friend in the rubble (Yahoo)

9. Giant crocodile captured alive in Philippines (Yahoo)

10. New Zodiac Sign Dates: Ophiuchus The 13th Sign? (The Huffington Post)

11. Parents keep child’s gender under wraps (Yahoo)

12. How to Talk to Little Girls (The Huffington Post)

13. Stop Coddling the Super-Rich (New York Times)

14. Why Chinese Mothers Are Superior (Wall Street Journal)

15. Twin Baby Boys Have A Conversation! (Yahoo)

16. Man robs bank to get medical care in jail (Yahoo)

17. Why You’re Not Married (The Huffington Post)

18. A Sister’s Eulogy for Steve Jobs (New York Times)

19. Ryan Dunn Dead: ‘Jackass’ Star Dies In Car Crash (The Huffington Post)

20. Scientists warn California could be struck by winter ‘superstorm’ (Yahoo)

21. Notes From a Dragon Mom (New York Times)

22.  A Message to Women From a Man: You Are Not “Crazy” (The Huffington Post)

23. Obama’s and Bush’s effects on the deficit in one graph (Washington Post)

24. Penn State, my final loss of faith (Washington Post)

25.  Golden-Voiced Homeless Man Captivates Internet (Yahoo)

26. The most typical face on the planet (Yahoo)

27. Widespread destruction from Japan earthquake, tsunamis (CNN)

28. Permissive parents: Curb your brats (CNN)

29. A father’s day wish: Dads, wake the hell up! (CNN)

30. Laughing Baby Loves Ripping Paper! (Yahoo)

31. Epic Cover Letter: How To Get Hired For Your Dream Job (Pic) (The Huffington Post)

32. New Zodiac sign dates: Don’t switch horoscopes yet (Washington Post)

33. Things Babies Born in 2011 Will Never Know (Yahoo)

34. The Psychology of Revenge: Why We Should Stop Celebrating Osama Bin Laden’s Death (The Huffington Post)

35. Where Children Sleep (New York Times)

36. Quake moved Japan coast 8 feet, shifted Earths axis (CNN)

37.  Steve Jobs, Apple founder, dies (CNN)

38. China’s latest craze: dyeing pets to look like other wild animals (CNN)

39. Grant Hill’s Response to Jalen Rose (New York Times)

40. Steve Jobs’s Patents (New York Times)

About Lahaina

Lahaina Mondoñedo, former Social Media Manager at Grafik.

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