Simply Arresting: Designing for Technology

Posted by | January 24, 2012 | Brand Marketing | No Comments

While waiting for my flight at Reagan National Airport, I happened to look up and experience one of the most striking technology campaigns I’ve seen in a while. The Smarter Planet campaign, designed by Ogilvy Paris for IBM, employs a collection of simple yet sophisticated illustrations by Noma Bar titled Outcomes. His work precisely uses shapes, form, and negative space showcasing his skills as an artist, illustrator, and designer. The resulting images are deceivingly simple and often require an extra moment to see the meaning within. I only wished I had taken a photo of the actual display at the airport, however the images below should give you a good idea.











Noma Bar's Outcomes illustrations for IBM's Smarter Planet campaign

Noma Bar’s Outcomes illustrations for IBM’s Smarter Planet campaign












About Gregg

Gregg Glaviano is a Principal and Creative Director at Grafik; you can email him at

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