I first heard about Pinterest from my sister, a fourth grade teacher in Michigan who is not known as an early adopter. I was reading one of my favorite blogs, clicked on a Pinterest button on the site, and all of a sudden found myself in a different world that I knew nothing about. Just at that moment, my sister called me. I told her that I had just found this interesting site, Pinterest, and she told me it is one of the best places online for teachers to share ideas and curriculum—she has been using it for months. Three hours later, I was hooked.
I have been trying to figure out the many ways to use this new social media tool. Growing from 1.2 million users in August to over 4 million in January 2012, it is a site that allows users to share images they like about objects that they like. Each time you choose an image—whether it is from a website or within the Pinterest boards, it is called “pinning.”
A user can group infinite numbers of images into a board that can be organized and categorized according to the users preferences. The site is being used predominantly by women, and there are myriad boards on kitchens, fashion trends, bridal dresses. There are also boards featuring textures, art, places to travel, black and white photography and architecture. If you find someone who is constantly pinning up images that are interesting, you can choose to follow that person, and can select which of her boards you want to follow. If you see an image you like, you can repin it on your own board, like it, or even make a comment.
By installing a Pin It button on your desktop, if you see a beautiful image of an elephant on a nature site, you can click on the button and it will be added to your collection (board of images).Well, lots of sites allow you to post images, Grabbit for one, but what is interesting is that the Pin It photo arrives at your board with the credits and original site attached. And here is where I think it gets interesting…since Pinterest allows a “pinner” to see where the original content is from, if you repeatedly see that images you like are from the same website or blog, you are encouraged to visit that url. In this way Pinterest can subtly act as another method to get people to your own blog or website.
I decided to try an experiment. I posted eight images from my own blog. On a good day I normally get about 50-70 page views. The day before I started pinning on Pinterest I had 62 page views. For the next few days after I had started pinning, my page views went up to 379 and the views have remained higher.
More research has to be done on Pinterest, however right now it is currently the seventh highest trafficked social media site. The demographic is predominantly female which should be interesting to advertisers. And in talking with some of our social media team and our creative directors we are already thinking of ways we could use this both for our clients and internally. One cautionary note—it’s addictive and can really suck up a lot of time, so be prepared to spend hours investigating it. Enjoy, and happy pinning!