Social Media Archives - Page 2 of 8 - Grafik

GMC_blog_Smiley_05_01

The Optimist: Happiness Day 21

Posted by | Grafik Culture, News, Social Media | No Comments

I couldn’t be writing this blog post at a more interesting time. I’m right in the middle of the busiest month of the year for me. It’s been a hectic week so I’m left much more sleep deprived than usual; I’m emotionally preparing myself to be with my family this weekend for my father’s birthday who passed away last year; and, I just had my first car accident EVER coming into work this morning (I’m still a little shaken up, but I’m not injured). Even for a self-professed optimist, it would be quite difficult to stay positive and not get a little frustrated.

Read More

Wonderfilled_blogimage

I am Wonderfilled

Posted by | Advertising, Branding, News, Social Media | No Comments

http://www.youtube.com/watch?v=hfD2xyOWm6UThe newest campaign from Oreo captured my attention last Sunday night when the anthem spot (a 90-second commercial) aired during Mad Men. The infectious tune has played in my head for almost a week now. And when I don’t hear it in my brain, my wife is actually singing it out loud.

So what is it about this campaign that’s so brilliant? Well, for one, it’s well executed. The Martin Agency has married smart lyrics and happy melody with vibrant animation. It’s impossible not to smile when you watch the commercials.

Read More

LinkedIn Endorsements

Endorsements. It’s Nothing Personal.

Posted by | Digital, Social Media | 3 Comments

I feel like I am back at the early days of Facebook when the number of friends you had was a measure of your stature. Now the currency is the number of LinkedIn endorsements you receive.

At first, I was somewhat amused to see who was endorsing me for the different skills that I put up on my LinkedIn page. But soon, that amusement turned to bewilderment. If someone endorses me, do I have to endorse them back? What if I don’t really think their work is worth endorsing? What if I do not know them or have not worked with them? Is it bad behavior or poor manners not to re-endorse someone? What if I get endorsed by someone who has not worked with me in 10-15 years; is the endorsement really worth anything? Read More

hottestwoman

Hottest Woman Ever

Posted by | Digital, Social Media | No Comments

Google “hottest woman ever” and you will see a picture of Jena, my buddy Eric Weaver‘s wife. Jena is definitely hot, but this is only her passport photo and still it’s usually the first Google search result. Check it out here or just search “hottest woman ever” on Google.

Eric is SVP Social Strategy & Intelligence at IPG Mediabrands. He posted this image of Jena on Flickr in 2005 and frequently refers to it in speaking engagements to make the point that Google loves engagement. Read More

SEC Finally Dips A Toe Into The Social Media Age

Posted by | Financial Marketing, Social Media | No Comments

The CEO of Netflix, Reed Hastings, was proud that his company had hit over 1 billion hours of video watching in one month. He posted a congratulatory note on his personal Facebook account praising his team for his hard work, and that 43 word message resulted in a slap on the hand from the Securities and Exchange Commission (SEC) saying that he broke the Regulation Fair Disclosure act that requires a company to disclose information to all investors at the same time. While he has over 200,000 followers on his personal Facebook page, it is not an official corporate sanctioned page—and the 1 billion hour record could have been deemed insider information. However, if he had followed up his casual praise with a press release on the company page, all would be well. Read More

vimeoaprilfools

All In Good Fun: Big Names Get In On April Fools’ Action

Posted by | Branding, Social Media | 2 Comments

April Fools’ Day: a day to celebrate a bit of lighthearted fun. To some, it’s just another day; to many, it’s an afterthought; but then there are those select few dedicated souls who await this day all year with eager anticipation, spending weeks (or months) plotting the perfect practical joke. To those, we commend you for your efforts, and thank you for providing the rest of us with a source of entertainment to brighten up the workday. Here’s a roundup of some of our favorite pranks from this year: Read More

A Fabulous New Website for Long-Time Client, DC Prep

Posted by | Anything + Everything, Branding, Digital, News, Social Media | No Comments

With Grafik’s help, DC Prep’s mission of bridging the educational divide in Washington, DC was put to the forefront with the launch of their new website, www.dcprep.org. Since its inception, Grafik’s work with DC Prep has been comprehensive, spanning all aspects of the school’s communication channels from strategic positioning to brand identity development to two versions of the DC Prep website. In the website’s most recent evolution, our goal was to better serve current parents, support teacher recruiting efforts, and provide potential parents with the information they need to enroll their children. To properly motivate their targets, we felt it important to highlight their awards and academic achievements, provide a rational, streamlined information architecture, surface prominent calls-to-action, showcase vibrant photography that visually demonstrate life at DC Prep, and fully integrate social media to personally connect with the audience.

Founded in 2003, DC Prep was established as a public charter school in order to bring exemplary academics and character development education to more than 3,000 preschool, elementary, and middle school students. DC Prep has a firm commitment to not only improve performance of low-income, minority students, but to also equip them with the skills needed for the rigors of higher education.

 

DC Prep homepage.

Day Five @ SXSW 2012

Posted by | Anything + Everything, Branding, Design Issues, Digital, Events, Social Media, Technology | No Comments

Native and Mobile Web: The Right Tool for the Job

The last day of panel sessions kicked off with a heated, albeit nerdy, discussion. With representatives from Tumblr and Facebook present, two platforms that have clearly mastered the mobile platform, I was anxious to hear about how one should evaluate the appropriate mobile execution for their client. Instead, the session got off to a pretty technical debate about native/web hybrid vs. 100% mobile web, with representatives on the panel sitting firmly in one camp or the other. But before I dig into the specifics, it’s important to outline the four different solutions that were discussed:

  • Native Application – An application written specifically for the device operating system (OS). It is not cross-platform and it requires you to install and upgrade. Example: Mint.com iPhone app
  • Native/Web Hybrid – An application written specifically for the device OS that relies on native elements like navigation, settings, etc., but employs web services to provide dynamic content experiences. Example: Facebook, Tumblr
  • Locally Rendered HTML – An application that requires installation, but locally renders HTML and stylesheets to provide a dynamic, web-like experience. Example: Flipboard, New York Times
  • Mobile Web – More specifically, HTML5. Site requires you to access through the browser application or shortcut icon, but uses HTML5 to create a custom for mobile experience, all using the browser’s built-in display functionality.

And while the panel did not land firmly on one side or the other, they did offer pros and cons to each which I thought I’d share, rather than taking a position (since honestly, I’m still not 100% sure which way I’d lean).

Native / Web Hybrid

  • Pro: Allows you to take advantage of the best of both worlds. You can access the native widgets for each OS, but also provide dynamic content.
  • Pro: You can easily monetize your app by listing it in the Apple app store.
  • Con: Given the native application shell, creating a native/web hybrid has a slightly higher barrier to entry since it requires a programmer familiar with the iOS code.
  • Con: Requires a specific content strategy.

Mobile Web

  • Pro: Programming a mobile site can be achieved by most developers. A much lower barrier to entry compared to the note above for hybrids.
  • Pro: Mobile web allows for the use of HTML5 and responsive layouts and can take advantage of the same content applied for tablets and web, even if just a portion of it.
  • Pro: Gets around some of the restrictions imposed by the Apple app store.
  • Con: On the flip side, a mobile website is much harder to monetize… at the moment.

So, I think the key takeaway is that there are many ways to take your content to the mobile device, but understanding what your business strategy is, what content you want to share, and who your audience is will greatly influence which way you go. I think the one point everyone agrees on is that brands can no longer sit on the sidelines; a mobile presence is required for all brands.

Pinterest Explained: Q&A with Co-Founder Ben Silbermann
Practically a full house, we attended a great Q&A session with Ben Silbermann, the man behind Pinterest led by entrepreneur/investor/blogger Chris Dixon.  It was an hour conversation where Ben talked freely about his aspirations and inspirations and his goals for the future development of his fasted-growing social media service.

What I really enjoyed listening to was how he walked us through his personal journey from when he started at Google up to the his company’s success today. He always reinforced how important it was to stay focus even through rough times and keep yourself surrounded with the people who are passionate for the right reasons.

Some other interesting points he made:

  • His core inspiration for starting Pinterest came from simply how he saw life—as a world of collections.
  • His team worked through the usability of his site all on paper.
  • He strongly believes that you show that you have put as much time into the product as you expect out of your user.
  • His goal is to never try and out perform his clone competitors. His focus is always on creating the best product.
  • And at the end of the day in addition to developing Pinterest, his team is the most exciting thing he’s building these days.

The Facebook Customer Service Challenge for Brands

The last session of the day and of our entire SXSW excursion discussed the usual obstacles faced when using a Facebook brand page as a customer service tool. This panel was certainly a popular one as it was a packed house and it had every right to be with equally (if not more) popular panelists Mark Williams of LiveWorld, Bryan Person of Social Dynamx, Eric Ludwig of Rosetta Stone, and Molly DeMaagd of AT&T. From tips on how to handle difficult customer inquiries or how to deal with the new Facebook Timeline format, the well-spoken speakers shared some of their insights on the best use this social channel in handling customer inquiries.

Here are some of their best points:

  • Constantly look at efficiency tools & staffing capacity and needs on a daily basis. Time is of the essence so make sure you are as efficient and well-staffed as possible
  • When taking the conversation off-line, do it in a matter that doesn’t stifle the conversation. Stay human & transparent.
  • Investigate how your fans engage before dedicating attention to a certain channel on your strategy. You don’t want to misdirect resources.
  • When staffing customer service social teams, writing skills and passion for what the company is about are crucial.
  • When you personify your brand page, make sure you follow the “feelings not facts” philosophy.