API, or application program interface, is a source code base that is released by the developers of an app that allow communication between the platform and third party applications. Foursquare, Facebook, Twitter, to name a few, each have their own APIs that developers can utilize so their apps can communicate with these platforms. The result of this technology is a collaborative atmosphere where information is shared and sometimes even controlled centrally.

Up until recently, I haven’t been exposed a great deal with using APIs. The only APIs I have interacted with are Google Maps and the occasional Facebook commenting system on other websites. Since I’ve become a little more in the know as to what APIs are, and how they can empower an app/service, I’ve become more fond of apps/services that use them.

Path Mobile App

Path, a journal-like, mobile-only software, is an excellent example as to how developers and designers alike are making use of APIs. Path, which is very similar to the popular social media services pointed out above, is actually a hub of sorts. It allows for content published in the app to be pushed to Twitter, Foursquare, Tumblr, and Facebook. Path is an interesting step in mobile software. For starters, it is mobile-only, meaning users can only post content from their mobile device. You can still “like” and comment on content in the web version, but only by clicking through a permalink when an update is posted. This facet of the software was a little jarring at first, but what Path has created is an on-the-go social media platform that makes use of these popular services. For me, it made me more willing to trust and engage with the app. Not to mention it’s incredibly well designed.

I’m not necessarily here to plug Path, but I wanted to take a minute and share a service that I enjoy using. Path was an acquired taste, and I think it’s important to note that partnerships with the big players might even help start-ups like Path gain momentum. No one wants to post their content to a service that will die in a few months. With the conceived failure of Google+, I have been left a little exasperated when it comes to the birth of new social media platforms. The fresh approach to Path is they aren’t necessarily introducing something new, rather, they are building on the services we use today. In Path, I am able to check in on Foursquare, push to Twitter, and post pictures and status updates to Facebook. All the while it lives in my Path timeline.

APIs are something a developer or designer (and even client) should consider when starting a project. It is true that APIs are not always viable, but in situations where they are, it creates a more comfortable user experience. In the case of Path, I was at ease using this program as it used the APIs of other services that I have come to know and trust. All of these are important components that factor into the success of an app or service.

I first heard about Pinterest from my sister, a fourth grade teacher in Michigan who is not known as an early adopter. I was reading one of my favorite blogs, clicked on a Pinterest button on the site, and all of a sudden found myself in a different world that I knew nothing about. Just at that moment, my sister called me. I told her that I had just found this interesting site, Pinterest, and she told me it is one of the best places online for teachers to share ideas and curriculum—she has been using it for months. Three hours later, I was hooked.

These are a few of Grafik CEO, Judy Kirpich

I have been trying to figure out the many ways to use this new social media tool. Growing from 1.2 million users in August to over 4 million in January 2012, it is a site that allows users to share images they like about objects that they like. Each time you choose an image—whether it is from a website or within the Pinterest boards, it is called “pinning.”

A user can group infinite numbers of images into a board that can be organized and categorized according to the users preferences. The site is being used predominantly by women, and there are myriad boards on kitchens, fashion trends, bridal dresses. There are also boards featuring textures, art, places to travel, black and white photography and architecture. If you find someone who is constantly pinning up images that are interesting, you can choose to follow that person, and can select which of her boards you want to follow. If you see an image you like, you can repin it on your own board, like it, or even make a comment.

A shot of Judy

By installing a Pin It button on your desktop, if you see a beautiful image of an elephant on a nature site, you can click on the button and it will be added to your collection (board of images).Well, lots of sites allow you to post images, Grabbit for one, but what is interesting is that the Pin It photo arrives at your board with the credits and original site attached. And here is where I think it gets interesting…since Pinterest allows a “pinner” to see where the original content is from, if you repeatedly see that images you like are from the same website or blog, you are encouraged to visit that url. In this way Pinterest can subtly act as another method to get people to your own blog or website.

I decided to try an experiment. I posted eight images from my own blog. On a good day I normally get about 50-70 page views. The day before I started pinning on Pinterest I had 62 page views. For the next few days after I had started pinning, my page views went up to 379 and the views have remained higher.

After adding images from her own blog, Unmultitasking, Judy's blog traffic experienced a bump.

More research has to be done on Pinterest, however right now it is currently the seventh highest trafficked social media site. The demographic is predominantly female which should be interesting to advertisers. And in talking with some of our social media team and our creative directors we are already thinking of ways we could use this both for our clients and internally. One cautionary note—it’s addictive and can really suck up a lot of time, so be prepared to spend hours investigating it. Enjoy, and happy pinning!

Yesterday, Facebook + Media released the list of Most Shared Articles on Facebook in 2011. As a sucker for “top” and “most” lists and the like, I look forward to the last quarter of the year, when they start popping up left and right on any topic you can possibly think of, because they are somewhat descriptive of the past year. Much longer than other year-ending rundowns, this list surprisingly had a really good mix—funny and serious, informative and seemingly useless, print and multimedia. This list left me almost in tears (of both laughter and sadness), but most of all, it has left me a bit confused. Its wide variety of subject matter and type of content makes me wonder about what all this means.

With online video and multimedia consumption emerging, only 11 of the 40 stories are videos or have a video component, and only four are primarily based on photos or have an interactive feature. With 44% (and growing) of Facebook users accessing the social networking site via mobile, does this mean that multimedia content has yet to be better utilized for mobile consumption despite Facebook’s recent push for mobile? Or do text-only articles show no signs weakening? My bet is on the first rather than the latter.

I also noticed that reputable news sites such as CNN.com, NYTimes.com, WashingtonPost.com and Yahoo! News dominate as the most popular sources. As someone from a journalism background, it makes me feel all warm and fuzzy inside that the online community still primarily refers to the respected and esteemed news outlets for content—at least I’d like to believe that. Much of the sharing could be better attributed to Open Graph apps which has increased Yahoo! News’ traffic by 600% and garnered the WaPo more than 3.5 million users via the Social Reader app based on early statistics.

With this in mind, the majority of the articles are content primarily originating from, or touching issues directly affecting, the U.S. despite 75% of Facebook users living outside the United States. With topics ranging from Steve Jobs, job hunting, laughing babies, the U.S. deficit and Japan tsunami, this list is indeed indicative of this past year. It would be really interesting to see analytics and demographics on who shared what. Check out the list and let me know what you think.

Most Shared Articles on Facebook in 2011

1. Satellite Photos of Japan, Before and After the Quake and Tsunami (New York Times)

2. What teachers really want to tell parents (CNN)

3. No, your zodiac sign hasn’t changed (CNN)

4. Parents, don’t dress your girls like tramps (CNN)

5. Father Daughter Dance Medley (Yahoo)

6. At funeral, dog mourns the death of Navy SEAL killed in Afghanistan (Yahoo)

7. You’ll freak when you see the new Facebook (CNN)

8. Dog in Japan stays by the side of ailing friend in the rubble (Yahoo)

9. Giant crocodile captured alive in Philippines (Yahoo)

10. New Zodiac Sign Dates: Ophiuchus The 13th Sign? (The Huffington Post)

11. Parents keep child’s gender under wraps (Yahoo)

12. How to Talk to Little Girls (The Huffington Post)

13. Stop Coddling the Super-Rich (New York Times)

14. Why Chinese Mothers Are Superior (Wall Street Journal)

15. Twin Baby Boys Have A Conversation! (Yahoo)

16. Man robs bank to get medical care in jail (Yahoo)

17. Why You’re Not Married (The Huffington Post)

18. A Sister’s Eulogy for Steve Jobs (New York Times)

19. Ryan Dunn Dead: ‘Jackass’ Star Dies In Car Crash (The Huffington Post)

20. Scientists warn California could be struck by winter ‘superstorm’ (Yahoo)

21. Notes From a Dragon Mom (New York Times)

22.  A Message to Women From a Man: You Are Not “Crazy” (The Huffington Post)

23. Obama’s and Bush’s effects on the deficit in one graph (Washington Post)

24. Penn State, my final loss of faith (Washington Post)

25.  Golden-Voiced Homeless Man Captivates Internet (Yahoo)

26. The most typical face on the planet (Yahoo)

27. Widespread destruction from Japan earthquake, tsunamis (CNN)

28. Permissive parents: Curb your brats (CNN)

29. A father’s day wish: Dads, wake the hell up! (CNN)

30. Laughing Baby Loves Ripping Paper! (Yahoo)

31. Epic Cover Letter: How To Get Hired For Your Dream Job (Pic) (The Huffington Post)

32. New Zodiac sign dates: Don’t switch horoscopes yet (Washington Post)

33. Things Babies Born in 2011 Will Never Know (Yahoo)

34.  The Psychology of Revenge: Why We Should Stop Celebrating Osama Bin Laden’s Death (The Huffington Post)

35. Where Children Sleep (New York Times)

36. Quake moved Japan coast 8 feet, shifted Earth’s axis (CNN)

37.  Steve Jobs, Apple founder, dies (CNN)

38. China’s latest craze: dyeing pets to look like other wild animals (CNN)

39. Grant Hill’s Response to Jalen Rose (New York Times)

40. Steve Jobs’s Patents (New York Times)

When news broke of the Penn State Scandal, the conversation took a life of its own on Twitter

Unless you have been hiding under a rock the past two weeks, the Jerry Sandusky and Penn State child abuse scandal has dominated headlines, talk/radio shows, and all forms of social media. And through the course of events, I have been particularly fascinated with how Twitter has been used (or not used) to take advantage of what it is good for: pushing out information instantly and engaging a broad audience that you may have no immediate connection to. Being the digital geek and spaghetti western fan that I am, I have selected a few examples from the past two weeks to highlight how Twitter was used or could have been used, and broken them down into the good, the bad, and the ugly.

However, before I go any further, I should note that as a Penn State graduate and husband to a wife who devoted hundreds of hours working with The Second Mile organization as a student, I was particularly transfixed by the unfolding events of this tragedy and consequently more obsessed and affected personally than the average American by the situation. And while this is not intended to be an op-ed, I do want to say that my heart goes out to the victims and their families, and also to the students, alum and all those associated to the University who are still trying to make sense of everything. My prayers are with you.

The Good: Twitter as a Breaking News Source
On November 5, the investigation into Jerry Sandusky became public knowledge as the formal grand jury presentment was released and Sandusky was formally accused of making sexual advances or assaults on eight boys. At the time, the news item was a footnote on ESPN’s website, and a small headline with local Pennsylvania news outlets. As a dedicated Penn State football fan, I needed more information, and not able to find anything of value on the web, I turned to Twitter to learn more. I did a quick search on Jerry Sandusky and found several Penn State users using the hashtag #PSUCharges to comment on the news. By following those users, I built a list of about 10–15 sources, most local to the State College area on Twitter that posted updates every 5–10 minutes over the next week. Not only did I have the latest news and information about the events as they happened, I also had an insight into what the students were going through and what the mood was like on campus, including photos and videos, as those local users retweeted tweets posted by Penn State students. Twitter continues to prove itself as the top source for breaking news and I recommend you use it as such for personal use, or as a means to disseminate your own news. Since Google ended their agreement with Twitter, real-time information is harder to come by in Google search results, and until Google Buzz catches on, you cannot rely on a search engine to surface the latest news.

The Bad: Twitter as a Form of Crisis Communication Management
The University knew about this investigation, and they also knew that the information would become public knowledge on November 5. And while most of the sports world was focused on the LSU-Alabama football game set to take place that night, which some argued was a game between the two best college football teams in the nation, Penn State’s public information department had an opportunity to set up a social media crisis response team, outline a strategy of information dissemination, and get ahead of the impending media storm. Social media has proven to be a critical component of any crisis communication management strategy, and as an example, Penn State could have established their own hashtag, could have set up a Twitter profile dedicated to distributing updates, facts, and contact information. This team (and I emphasize team as something this large would require many people) could also have used Twitter to engage the media in real time, and headed off the propagation of the multiple rumors that were flying fast and furiously. Sadly, Penn State stumbled out of the gates and chose to take a reactive approach which demonstrated their incompetency, led to the distribution of misinformation, and further fueled the media frenzy. As a digital strategist, it pained me to see my alma mater fall so short on something that should be PR 101 at this point and urge you to recognize the power of Twitter and never underestimate its value in defending your brand.

The Ugly: Twitter as a Means to Expand Your Audience
It became very clear at the outset of the media blitz that Twitter would not be exempt from sensationalism reporting, furthering personal agendas, and driving eyeballs, listeners, or in this case, followers. I have never been as disgusted as I was seeing people who styled themselves as “news” media shamelessly spouting off complete ignorance, conjecture, and speculation, taking advantage of an emotional and personal tragedy to make a name for themselves. What, ideally, should have been basic fact reporting turned into a contest to see who could denounce Penn State officials most vehemently, who was more against child abuse and Penn State, and who could criticize Penn State alums or students the hardest for being upset. 140 character pearls of wisdom have been tweeted and retweeted, effectively making the rounds within the Twitterverse similar to the email chain letters of old. And while I was personally disappointed with the content, I could not argue with the fact that these personalities were exposing themselves to new eyeballs, effectively growing their audience.

Finally, one other lesson I learned the hard way: use Twitter with caution when attempting to get work done at the same time. If you’re not careful, you will quickly get sucked in reading tweets, news articles, trading messages with users, and ultimately getting nothing done. Not that I’m speaking from experience…

Internet users evolve faster than the internet itself. The massive movement of personal data onto the web has triggered the birth and death of many web services. As the internet continues to evolve, with big players like Twitter and Facebook, one can only imagine what happens when those services have failed to keep up with the crowd. In the wake of so many dead web services lie the stale collection of user-generated content. I kind of wish I could take it all back. Problem is not all of it is available in an easy format and the trouble of downloading that content supersedes the sentimental nature of said content. This might be changing as both new and old services begin to see the importance of owning your own content.

When Google+ soft-launched earlier this year, many users worldwide praised its advent; Facebook finally had a competitor. After years of Facebook burnout, I was ready to ditch the social media behemoth for a fresh new service. I found it was easier said than done. The hangup was abandoning years of data; a visual and textual account of my online interactions with people in my life.

I was reading an interview in November’s issue of .net magazine. The interview was with GimmeBar’s founder, Cameron Koczon. GimmeBar is a very promising service, still in beta, that allows for users to collect snippets of text and imagery around the web. It was important for Koczon and the GimmeBar team to allow users to own their curated content. The users of GimmeBar can at any time batch download all their snippets. I can’t describe what a breath of fresh air this idea is. It’s simple, but the implications are profound.

Facebook's new archive feature

Shortly after reading that article, I stumbled upon Facebook’s Archive. I can’t stress how I literally stumbled upon it. This service was launched without much publicity (can you blame them?). This new capability allows for users to download their entire Facebook history. History includes: “your photos, wall posts, messages, and other information” as described in the Account Settings. Both GimmeBar and Facebook provide an archive that is raw data, not a proprietary file structure.

A download capability reflects that users are sharing more sensitive information on platforms that don’t give them complete control. As the web service market continues to expand and evolve, this ability will hopefully be integrated into every service, providing a security and peace of mind to users.

LinkedIn, Aim, Digg, Myspace, Squidoo, Facebook, Twitter and Reddit express some holiday cheer!

It’s now November and Christmas is just 52 days away. Gift shopping, turkey feasting, and snow shoveling (Hope I don’t jinx it!) seem to occupy the top of your to-do list, and tweeting and posting may not be such a priority. Anyone who engages in social media, either personally or professionally, knows that it’s one of those tasks you know you have dedicate time to, but when things get crazy busy with work projects and personal schedules, it’s what usually gets pushed aside. Here are a few basic tips to keep in mind that will make sure your Klout score doesn’t suffer during one of the busiest times of the year.

1. Start now and plan ahead

Take a cue from department stores that are already playing Christmas songs and selling holiday decor. Start thinking about what topics you should be blogging, posting, and tweeting about now so, when you have to leave work early for that holiday party, you’re covered. Tools like HootSuite and Crowdbooster allow you to schedule tweets and Facebook posts to be published at a future, predetermined time which is really useful when you’re out on vacation or just plain swamped.

2. Be timely and newsworthy

The risk you encounter when you schedule tweets and posts is that your content may be stale (or as Eric would say, “So nine minutes ago!”) by the time it gets pushed out. For your content to stay relevant, don’t just say what happened, but include your take on it. Don’t tweet “It’s 52 days till Christmas,” but say “Tips for tweeting your Christmas countdown.” This is where your brand’s voice comes in giving your content added value.

3. Go mobile

If you haven’t already, definitely get access to your social platforms on your smart phone. Some of you might be thinking that this is a given, but just this week, I’ve encountered a few people who work in the online media field who don’t have Twitter and Facebook apps on their phone. Enough said.

4. Keep your audience top of mind

It’s important to remind yourself when generating content, that your audience is in the same boat. They’re also as busy as you, if not more, and you have a smaller window of opportunity to engage them. Echoing number 2, be smart about when and what you tweet. If you know that most of your audience tend to comment on Facebook during their lunch break, then concentrate your Facebook activity at that time. Crowdbooster has a useful feature that gives you suggested times on when you should tweet and Facebook post based on previous clicks, replies, and shares on your content.

5. Get in the holiday spirit

One “perk” of this busy season is since there is a lot going on, there’s more to talk about. Do your coworkers decorate their offices? (Yes, Danielle, I’m talking about you.) Is your company holding a holiday marketing campaign, sale, promotion or the like? These all make for good ideas for blogging, posting, and tweeting. Tis’ the season to be jolly after all.

These simple and somewhat logical tips do not only apply to the holiday season and can be quite helpful if practiced throughout the year. Just based on my informal research, people rarely follow all of the above which can save you a lot of time and maybe even your sanity. If you have any other tips in mind, please do share!

I am a sucker for beautiful packaging. So it is no surprise that while drifting through the aisles at my local Safeway three years ago, I spied some hand soap and moisturizer that was absolutely beautiful and also at closeout prices. Needless to say, as the bargain shopper that I am, I scarfed up 10 bars of soap and several bottles of body wash. And that is how I was introduced to the Method brand, one of the most progressive brands in the market today.

When customers expressed their thoughts on the blog to changes to the packaging, a Method employee gave an informed and thoughtful response

I recommend spending some time on their website and to pay close attention to their social media (Twitter and Facebook) since they seem to be doing everything right. They use their site and their blog to tap into the desires of their loyal fan base—and most importantly they actually listen and act on what users say. Take the pink grapefruit dish soap. Now this is a dish soap that I can really get behind—it has a lovely smell, has great packaging and is priced right. About a year ago they decided to change not only the packaging, but to rotate in a new fragrance. BTW—they are unique in that they are constantly changing fragrances and producing limited editions. If a limited edition proves to be very popular, it is elevated to permanent status. Well, pink grapefruit was rotated out. Pink grapefruit lovers were irked, voiced their complaints, and the company has brought back the fragrance and will most likely give it permanent status.

Not only is Method customer friendly, but environmentally friendly as well. Method uses the minimum amount of materials when creating their package design, and the few materials that are used, are  biodegradable. Even the product (inside their package) has been designed to be eco friendly as well. Their site has a section devoted to the environment, their products and many of the their mantras have to do with being more eco-friendly.

Perhaps what I like most about this brand is that they are aggressive about engaging their audience. Their blog is up-to-date and interesting. They listen to and respond to comments in a thoughtful way, and their web presence fosters a friendly, engaged, progressive brand, and most importantly, they have brought back pink grapefruit!

My Facebook profile is being stalked!

Do you remember when you were a child and your mother told you not to take candy from strangers? Well, this general rule still stays true as an adult, and apparently also in the interactive space.

TakeThisLillipop.com is a website that has gone viral on Facebook and Twitter for the past few days and presents a terrifying interactive experience that taps into everyone’s inner fears of social privacy issues. When you first enter the site you’re tempted by an image of a lollipop (with a “hidden” blade) and a simple, but provoking statement: “I Dare You.” If you do dare enter, you are prompted to grant access to your Facebook account—not much different from when you use social apps or games on Facebook. Now, I only proceeded because Brandon swore it was harmless—well, I guess only physically. You are then taken though your own little personalized, Halloween-appropriate, horror film. The victim? You.

Without divulging the details of the experience (you have to go and experience it for yourself!), the three-minute video showcases what could happen if a Michael Myers/Norman Bates/Chucky-type got ahold of your Facebook profile, and used your information to hunt you down. There is a disclaimer on the homepage that states your information won’t be saved, but it does teach everyone a valuable lesson: use social media wisely and know your privacy settings. Digital marketer Jason Zada is the mind behind the site, and in an Ad Age Digital article, he spoke about how “the scariest part is that your information is in the video. The piece is scary because a person is violating your privacy, not because it’s bloody or there’s anything jumping out.”

Social media is a very power tool for communication available to basically everyone, but everyone who uses it should have a basic understanding who sees what, and what granting access to your account means. Facebook has a very straightforward and informative Privacy section in its Help Center. I suggest everyone take 10 minutes to get to know the basics of protecting your information. I generally would have preferred less shock value—I still get the creeps thinking about it—but this site is certainly diabolically brilliant.

The actor who plays the stalker, Bill Oberst Jr., gives such a creepy stare.

Facebook stealthily made two fairly big announcements yesterday afternoon—one is the launch of the long-awaited Facebook for iPad app and the other is the announcement of social apps being extended to mobile platforms. These two announcements seem to come hand in hand showing the network’s strong push to go mobile.

Just based on a glance at my Twitter feed and a few opinions from colleagues, not many really care about the new iPad app. I, however, am quite happy that it’s finally available. If you are a casual Facebook user and just need basic access to notifications and the News Feed, existing apps such as Friendly and MyPad should more than suffice your needs. But for someone who spends a considerable time logged in for both work and personal reasons, I often find that those other apps are not as easy on the eyes and to use as they could be. That is another story all together. The major difference between these apps and Facebook’s is that the native app is as robust (if not more with a few cool additional features) and easy to navigate as viewing in a browser. It mimics the browser experience which is crucial for me who manages a few pages and groups on top of a personal profile.

The left menu allows for quick navigation such as accessing Grafik's page

In light of that, the rift between the browser and mobile Facebook experience is further closing with the start of social apps availability on the iPhone, iPad, iTouch and the mobile site with Android coming soon. Facebook Software Development Engineer Luke Shepard wrote on the developer’s blog about using social channels such as Bookmarks, Requests, and the News Feed to propel the use apps and create a more seamless integration of both the web and mobile experiences. You can view which apps and games are now mobile ready here.

Invitations to third-party apps and games can now be accessed and opened via mobile

According to a new study from ComScore, U.S. mobile web traffic grew 19 percent from last year to 116 million people, almost half of the U.S. population. That number is just likely to increase and these steps by Facebook show that this is definitely a market worth watching out for.

Last week, Mark Zuckerberg announced a major redesign of the Facebook profile. To be rolling out in the coming weeks, the new profile called Timeline aims to paint a more accurate picture of who you are.

“Timeline is the story of your life,” said Mark Zuckerberg. “All your stories, all your apps, express who you are.”

Timeline will essentially take all your profile’s content—photos, comments, activities, events, apps, etc.—and reweave them into a timeline format that goes as far back as the day you were born. The Timeline highlights the most important content, with what seems to have a strong emphasis on photos, wherein your more recent activities are in detail and then becomes more summarized as you go further down the timeline. Think of it as the scrapbook of your life, but all in one single Facebook page.

As I watched Zuckerberg explain the new features onstage at the f8 developer conference, it made me realize my reliance on the social network to learn about new and existing friends—consequently, also the importance of the accuracy of the profile.

The look of my Facebook Timeline

When I meet someone and I generally get along with that person, it has become my instinct to look for that person on Facebook and add them as a friend. If I want to learn about that person I just met or catch up on what my other friends are doing lately, I turn to their Facebook profiles—that is if I don’t readily have the opportunity to catch up in person. Just as the name suggests, Facebook is essentially an online book resource of who you are. But, does it really reflect who you are? Your accomplishments, interests and what you do? I believe to some extent it does express your basic info and what you have been up to recently, but it does not depict a true picture of who you are—the important events, relationships, and experiences in your life. And Timeline aims to change that with the use of new social apps.

One of the first apps I installed was Spotify which shows on my Timeline the music I'm listening to as well as what my friends are listening to.

The new Open Graph Apps seamlessly integrate within your Timeline. Divided in different categories such as games, media, and lifestyle, apps are a new way of showing your interests and activities on your profile in a much more robust fashion than the simple “Like” button. One interesting facet about these apps is how easy they are to add and use boasting about the ridding of useless prompts after the initial add.

I was able to get the Timeline profile yesterday and have just barely scratched the surface on how rich Timeline and the apps truly are. Overall, it may take some getting used to, but I like this change. I was starting to feel like the Facebook interface was getting cluttered with small add ons here and there and this fresh, streamlined look is a lot more pleasing to the eye, at least to mine.

You can view your Facebook Places check-ins plotted on a map

What do you think about Timeline? Love it? Hate it? I would love to hear your thoughts. If your profile hasn’t converted yet, watch the short introduction video here.