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7Apr2009
Gay Business Networking or Something?
No commentsSometimes I’m embarrassed to be gay. Like today when I retrieved this email from my spam filter. It’s not because of my sexual orientation or any feelings of being unworthy. And it’s not very often, mind you. I’m an out and proud, “raise your hands in the air” when I wanna be kind of guy. But when I receive emails like this one from PEN DC, the metro area’s GLBT Chamber of Commerce, hosting a gay business owners networking event along with Discovery Communications I just have to pause.
Maybe it a marketing ploy to lure younger vapid gay members. Correct me if I’m wrong, but isn’t our younger generation becoming more socially and politically conscious— concerned with sustainability, green technologies, gay marriage? Sorry, that’s probably an unfair assumption to make about a population segment.
Perhaps this was conceived as a way to spice up the programming for the not-so-young members? And what about the “L” in GLBT?
No. Of course, the real lure is to learn about the points they’ve clearly outlined in the email and ad:

Learn:
- How he is building a brand around his success on the show.
- The business of being a Supermodel.
- The ins and the OUTs of being Gay in the modeling industry.
- What life is really like as a Supermodel.
Cash bar provided by Eggspectation.
Ticket Prices include AFTER PARTY with Ronnie.
Oh yes, did I mention the 8:30-10:30PM “afterparty”? Hot!
SHARE THIS TAGS:Inside The Beltway -
20Feb2009
Just Launched!
We’re pleased to announce the launch of McArdle’s new website (www.mcardlesolutions.com). Long known as one of the area"s top printing companies, McArdle has evolved their knowledge, service and offerings to stay one step ahead of the rapidly changing communications industry. They approached Grafik to help communicate their evolution from ink on paper to today’s full breadth of offerings which include customized training, digital asset management, 1:1 marketing and more. With over 10 years of experience working together, Grafik began a rebranding process from logo design, print collateral, display signage and now— a new website.The new website navigation design allows users to easily find the service they need while surfacing other services that visitors may not be as familiar with. A series of "Did You Know?" facts throughout the website support the effort to communicate their depth and breadth of expertise and service.
The website also communicates a level of personality and service McArdle is known for by their long standing client relationships through the straightforward design, color choices, illustration style. Features such as "Ask Our Experts," and "Get a Quick Quote," allow McArdle to raise the bar on customer service and generate new ways to stay in touch with prospects and clients.SHARE THIS TAGS:Business of Design, Clients, News





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