Last week, I opened an email from a client—to say the least, I was pleased at what I received in my inbox. Let me just start by mentioning, the greatest part of being a designer is seeing your finished work have a life outside of the studio.

Over the summer, I was heading back to DC from the beach. I was nearing the Bay Bridge stopped at a red light, and saw one of JK Moving Service’s brand-new, 53-foot moving trucks in oncoming traffic. This truck makes a huge statement when you see it on the highway or down the street in your neighborhood. I simply remember the sheer excitement of seeing my design the first time driving down the road on the pristine, glowing-white 18-wheeler.

JK Moving Services truck

So back to this email. I began to read it and it was not about a current project, rather it was about cake. Yes, cake. Unfortunately, there was no actual cake on my desk to blissfully devour, but the email left me drooling just as if there were. JK had a meeting with a contact of theirs and decided they needed to really make an impression, so one member of the staff baked a cake modeled after a JK Moving Services truck! If seeing my work on the highway wasn’t enough—now it had been “temporarily immortalized” with delicious ingredients that are easily consumed. It makes me think of TV shows where people create the cakes to commemorate things like a beloved Disney character or a famous landmark—all with a story to tell. This cake may not be on some prime-time television bake-off, but in my eyes, it sure feels like someone was inspired enough by my design to pay tribute to it. Obviously this wasn’t the case, but just let me have my moment.

Homemade JK Moving cake

As cool as it is to see a logo, identity, or website outside of the studio that I’ve worked on, this definitely takes the cake (that pun is super intended). It’s amazing to see just how much life can be injected into a brand—especially when that brand is given an extension like a cake. I mean, who doesn’t like cake?

By the way, my birthday is coming up. Now how do I get my hands on one of them cakes?

Looks delicious!