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  • 12
    Jul
    2011

    Foursquare to Integrate Multiple Daily Deals Into Application

     
    Posted by Brad

    Ever since every major brand has announced their entrance into the daily deals arena (Google, Facebook, AT&T, Amazon, Gilt, Groupon, etc.) I’ve been wondering who was going to be the first brand to create an application to aggregate all of this information into one easy-to-use interface. I mean, if you’re like me, you don’t want to comb through 10 emails a day from 10 different sources, or have to download 10 different applications to what is probably already a crowded smartphone home screen.

    At first, my thought was that the likes of Groupon and LivingSocial would be crushed by Facebook and Google, since they already have your attention each day, and integrating a daily deal into that user experience is a no-brainer, and sure to drive usage if it involves recommendations from trusted sources like your friends.

    However, today Foursquare announced that they will be integrating multiple daily deals partners into their application for their 10 million plus users. They intend to offer you, the user, the deal that makes the most sense for you, based on the types of establishments you’ve checked into, your geographical proximity, and whether or not your friends have checked into the location offering the deal. While they are launching this new feature in the US with a handful of partners (AT&T, LivingSocial, Gilt City, Zozi, and BuyWithMe), it is easily scalable and may become the de facto mode to purchase a daily deal if you are an avid Foursquare user.

    Here is a screenshot of what the deals will look like (from Foursquare’s website).

    Image of Foursquare Daily Deals Interface

    Foursquare Integrates Daily Deals

     

    It’s still early, but I like where this is heading…

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    2 Comments

    1. [...] This post is a cross-post from my post on Grafik’s Blog. [...]

    2. [...] see Brad’s related post on Foursquare’s partnership with daily deals [...]