Alison and I dated for 4 years before I proposed on September 27th 2013, overlooking the city of Rome, Italy; you can say I’m a romantic at heart. When we began preparing for the big day, each of our day jobs impacted our approach. Alison (a wedding planner) naturally handled the majority of the planning and coordination, and with my design background I focused on the brand identity, printed materials, and the website.
As designers, we have all branded ourselves, others, businesses, and etc., but creating an identity for you and your best friend is a daunting task. The main issue lies with one’s perfectionism and ego, which are in full swing when you want to show the world, your family, and friends what you can do.