A male texts on his phone and large text comes up on the right side like in a movie.

Reading Movies: Type that Advances the Plot

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As digital communication becomes central to our lives, Hollywood has had to be increasingly more creative incorporating this passive form of communication into live action. How do you use design and motion graphics to present text messages in film? For many years, the standard approach was to treat text messages the way hand-written letters had been treated, either cutting to a close-up of the phone’s screen so the audience can read the frequently enlarged text, or having the actor unrealistically read the text out loud. But increasingly, filmmakers have been showing the disembodied text onscreen and alongside the actors. Read More

Grafik Wins Awards from HOW International and the ADDYs

It’s nice to be recognized.

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Hats off to Carrie, Efrat, George, Gregg, James, Judy, Johnny, and Raksa for having five winning entries published in the How International Design Annual: our Grafik signage, Global Automakers invitation, Erase Hate skateboard, Honda HIA brochure, and Advice Period collateral.

Raksa, James, and Gregg were also recognized with a Silver ADDY® Award for their skateboard to promote the “Erase Hate” fundraiser for the Matthew Shepard Foundation.

Young woman lifting weights

Content Marketing is Only as Strong as You Make It

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My friend called me up one day, telling me about a magical land of trendy fitness classes, eucalyptus towels, and a whole lot of sweat. This magical land was a new gym called Equinox.

How can someone speak so highly of a gym? Upon setting foot in the building, I instantly figured it out. When I got home I pulled up their website to find one closer to my house, and I proceeded to get lost on their blog and social media platforms for an hour.

Equinox is a gym…. yet I now go to them to get ideas for healthy recipes, stretches to try, and inspirational messages to get my butt up and moving to the gym. Equinox is no longer just a “gym” to me. Now they are a resource I go to for useful, relevant, and trusted information. They are selling an Equinox lifestyle, not just a membership.
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An image from Denny's Tumblr of a one of their restaurants floating in the sky on a plot of land.

A Beginners Guide to Denny’s Tumblr

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Let’s just be real with each other for a second. If you haven’t heard about Denny’s social media campaign, then you’re old (sorry to have to be the one to tell you this).

For the past two years, everyone and their dog has been talking about how Denny’s successfully hit the quirky, lovable, social media gold mine, and quickly became the cut-throat leader of teen “likes” and “reblogs”. And yes, I’m talking about Denny’s the Restaurant. The place you probably brought your kids last weekend for pancakes; or, in early years, where you dragged yourself at 3am after a five hour punk rock battle of the bands to nurse your rapidly approaching hangover with a Grand Slam. Much like delectable breakfast foods, Denny’s just seems to get it. Read More

A cartoon boy explores new hobbies on the computer

Let Yourself Be a Beginner

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In recent years, medical schools began accepting more candidates who hadn’t followed the usual path to becoming a doctor, those who’d taken a few years off to travel or pursued a PhD in dance before discovering their calling was medicine. What they bring to top medical schools and residencies are ways of thinking that can’t be taught in a classroom. Their interdisciplinary studies aren’t holding them back from being professionally competitive—they communicate effectively, are excellent with patients, and report high levels of satisfaction in their work. Read More

Various visual infographics for the blog article "Eye Candy That's Nutritious: Infographics!"

Eye Candy that’s Nutritious: Infographics!

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Infographics have gained a lot of traction as visually stunning and engaging ways to share and communicate information online and in print. Examples of data visualization date as early as 1858, with Florence Nightingale’s “Diagram of the Causes of Mortality” and the works of William Playfair, who are considered the fathers of charts and diagrams. Read More

Blog post on 5 Trends that Will Shape Interactive Design in 2015

5 Trends That Will Shape Interactive Design in 2015

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As an interactive designer at Grafik, best practices for the web are always on my mind. Previously, David Collins posted the “Top five best practices for web design in 2015“; I’m going to expand on #4 on his list, “Make it engaging.” While content and information architecture are extremely important, design plays just as big a role in engagement. Here are the top trends to look for in web design for 2015. Read More

EYA Wins Award for Brand Video: Discover A Better Place to Call Home

Gold Award from NAHB’s National Sales and Marketing Council

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EYA and Grafik took home a 2015 Gold Award from NAHB’s (National Association of Home Builders) National Sales and Marketing Council for their animated brand video “A better place to call home.” Congratulations to the entire EYA team, specifically Bob Youngentob, Preston Innerst and Jennifer McIvor, as well as Grafik team members John Vitorovich, Efrat Levush, Hal Swetnam, and the animation crew at Giant Ant.

Watch the video here.

Blog Post on the Five Top Best Practices for Web Design in 2015

Top Five Best Practices for Website Design in 2015

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When planning for a new website, there are a lot of things to consider if you want reach your goals.

Here are five website design best practices that will help your site succeed:

1. Know your audience and goals.

All websites need to start with a solid strategy and achievable goals. What is the purpose of the site? What are your goals and how will you know you’ve achieved those goals? Selling goods? Brand awareness? Converting leads? Establishing achievable (realistic) goals for your site will set the foundation of how to design the site and write the content that will help you get there.
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