For the past 5 years, I’ve recruited our designers here at Grafik to help promote a grass roots event I co-chair in Rehoboth Beach called “Erase Hate.” It’s a benefit supporting the Matthew Shepard Foundation with the goal of spreading a message of understanding, compassion and acceptance.
Each year we’ve seen the event grow in both attendance as well as in dollars raised. Last year, the Foundation adopted the logo Grafik’s James Wilson created (see below); it’s now on several items in their online store. The logo merges hand-drawn type with a powerful message—hatred isn’t something you are born with, it is something that is taught. The striking red line through the word “Hate” symbolizes three things: the blood shed by Matthew Shepherd, the power of erasing hatred from one’s heart, and the love and passion of a mother who lost her son too soon.